The challenge with any corporate newsletter is to get the employees to read it. But how? The idea I came up with was to have a SECOND reason for the reader to look at the newsletter. So ... I printed light cyan fold lines on the reverse side. Making the newsletter fun, with a paper airplane pattern. With over 150 paper airplane designs, it would take 10 years before a pattern would repeat. And this does not factor in origami designs. This was a mock-up for a client.